Cycle Tourism Webinars for Businesses

Leisure cycling tourism is worth up to £239m to the Scottish economy, and growing fast! But is YOUR business securing its share?


Recent months have seen a spectacular increase in the levels of interest and participation in recreational and leisure cycling tourism. How well is your business placed to access the huge benefits of engaging with this vibrant and rapidly-growing sector as Scotland reopens?

Experts from across the industry will share their experience and invaluable insight during this free series of four short webinars; covering topics such as current and future trends, meeting the needs and expectations of leisure cycling visitors, easy-to-learn tips for successful online engagement and much more.

Delivered by Sustrans Scotland in partnership with Cairngorms Business Partnership, Argyll and the Isles Tourism Cooperative, Forth Valley  and Lomond Leader, and Developing Mountain Biking in Scotland, participating businesses will gain an invaluable understanding of the sector, and learn more about the easy steps they can take to support and benefit from visiting leisure cyclists.

Funded by Cairngorm, Argyll, and Forth Valley LEADER, participating businesses will have an opportunity to be involved in shaping and participating in follow-up activities, including 1 to 1 workshops and support with promotional campaigns.

To find out more, and register your interest in this webinar series, go to:

Webinar 1: The Sustrans / VisitScotland Leisure Cycling Journey Planner

17/9/2020, 6pm 


Webinar 2: A ‘Cycling Friendly’ business – What does ‘Good’ look like?

22/9/2020, 6pm 


Webinar 3: An International Perspective

24/9/2020, 6pm 


Webinar 4: Creating good content - How to reach your target audience

29/9/2020, 6pm